Surveys are a powerful tool for HBCUs to connect with prospective students, particularly students of color. Research shows that minority students are significantly more likely to engage with surveys compared to traditional outreach methods.

• Higher Response Rates: Minority students demonstrate a 30% higher overall response rate to surveys, and a remarkable 123% higher response rate to application and acceptance questions.
• Targeted Engagement: Surveys effectively reach students who may be unresponsive to traditional marketing efforts, transforming missed opportunities into enrolled students.
• Data-Driven Insights: Real-time tracking and personalized information gathered from surveys provide valuable insights to optimize recruitment strategies.

We design surveys tailored to each stage of the enrollment journey:

• Search: Get your message delivered. Our platform reaches students and parents, outperforming traditional email campaigns by 3-4x.
• Inquiry Survey: Gauge the interest level of prospective students.
• Application Survey: Streamline your application campaign and identify potential barriers.
• Award Survey: Measure student interest in financial aid and scholarship offerings.
• Visit Survey: Gather immediate feedback after campus visits to improve the experience.
• Incomplete Application Survey: Re-engage students who started but did not complete the application process.
• Deposit Survey: Confirm student readiness to commit and identify any hesitations.
• End-of-Year Perception Surveys: Gather feedback from enrolled and accepted students to identify strengths and weaknesses in the recruitment process.